Journal
Notes from the road
What we are learning about creator marketing, travel content and the business of beautiful places. Written for the hoteliers and creators we work with.
Case study
4 min read
Case study: a UGC suite that captured the real guest experience in Antigua
A premium Antigua resort needed content that felt like a stay rather than a brochure. Here is what we produced, and how they use it.
For brands
6 min read
Why UGC out-books the billboard: a hotelier's guide
Guests trust guests. Why creator content converts lookers into bookers, and how to license it so it keeps working.
For creators
7 min read
How to pitch hotels (without giving your work away)
The anatomy of a pitch that gets a yes: what to include, what to charge for, and the clause most creators forget.
Industry
5 min read
The 2026 travel content trends we're betting on
Slow travel edits, anti-itinerary itineraries, and the quiet authenticity premium. Where attention is heading next.
For brands
5 min read
Hosting a creator? Read this before check-in
A hosted stay is a shoot, not a freebie. How the best properties prepare, and the small touches that end up on camera.
For creators
8 min read
Usage rights, explained like a human
Organic, paid, whitelisting, perpetuity. What each term actually means for your work and your invoice.
Industry
6 min read
Follower counts are a vanity metric. Here's what we vet instead
Saves, sends and watch-through: the signals that predict bookings, and why a 150K creator can out-perform a million.